What we did and what people think?

We put virtual racist comments on billboards near author's houses.
Then we went to the streets to listen to the opinions of people reached by the billboards.


How to implement the campaign in your country:

We've received some requests from several countries asking to implement this idea out of Brazil. We do think it is important to spread our message around the world. But first of all, we’d like to remember you that this campaign was created within the cultural and social context in which we live today in Brazil and it respects our national laws. Therefore, some adjustments may be required according to the legislation of your country and we cannot be responsible for that.

1- Search for racist words in your social networks.
You can do it in this link (https://twitter.com/search-advanced?lang=en) and search in your Facebook page.

2- Make sure that the author's profile belongs to a real person.

3- Take a print screen of the comment or post.

4- Search for his activity on social networks: check-ins, photos, posts, comments and likes. Yu can also check their close friends. Then try to find out some geotagged content that can leave you to the author's place.

5- After get an approximate location, search for billboards spaces around the area and then contact the billboard company that own the space.

6 - Send us an e-mail to criolaong@gmail.com, attaching the comment print screen and write the link for us to see the comment online. Tell us the exact dimensions of the billboard and we will send you back the billboard art, so it can be printed by you.

Thank you for helping us spread this message.


Criola is an organization founded in 1992 and led by
black women. It works to defend black women rights,
in a cross and integrated perspective.  

Maju Episode

On July 3th, the National Day to Combat Racial Discrimination, criminals published racist comments addressing Maria Julia Coutinho, the weather presenter of the most important news show in Brazil.

In response to this coward attack, thousands of Brazilians expressed their indignation against the criminals.

Maria Júlia Coutinho.

Maria Júlia Coutinho.

How did it work?

We wanted to provoke a reflection. Does a comment on the internet causes less damage than a direct offense?
For those who comment, it may be. But for those who suffer it, the prejudice is the same.

So, in partnership with billboard media companies, we put on the streets real racist comments posted on Facebook and Twitter,
near the houses of the offenders. We omitted names and faces of the authors - we had no intention of exposing them.

We just wanted to raise awareness and start a discussion, in order to make people think about the consequences before posting this kind of comments on the internet.

Because, after all, racism best friend is silence.


"GFY dirty nigga, I dunno u but I wash myself"
Tagline: Virtual Racism, Real Consequences. 
Criola, In defense of black women.



Porto Alegre,
rio grande do sul




"A black girl named "Maju"? You can't complain about prejudice, GFY." 
Tagline: Virtual Racism, Real Consequences. 
Criola, In defense of black women.



São Paulo

Rua Carioba,
Vila Cordenonsi





"If she bathed properly, she wouldn't get that grimy.
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.



feira de santana, 

Rua José Falcão Da Silva,



"I arrived home smelling like black people.
Tagline: Virtual Racism, Real Consequences. Criola, In defense of black women.



vila velha, 
Espírito Santo




Launching the campaign

The launching event happened at Parque das Ruinas, in Rio de Janeiro.
As guests we had Criola members, psychologists, lawyers and
the press. They took the opportunity to debate about virtual racism.

Want to learn more about this campaign? Get in touch:

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This campaign wouldn't be possible without these partners.

Do you have an available billboard and want to help?

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Help us to reverberate this cause worldwide.
To talk to us +55 21 2518-7964